About us.
Vima Clinical was founded by Vivek Patel, a GPhC-registered pharmacist with a strong track record supporting pharmaceutical and medtech companies to launch and embed products in UK primary care.
As former Operations Director and Head of Market Access at Oberoi Consulting, Vivek led national programmes across EMIS, SystmOne, Drug Tariff tracking, and GP engagement — gaining deep, hands-on experience across real-world implementation.
Vima Clinical was created to offer a faster, more focused alternative to traditional agencies — delivering the clarity, listings, and tools brands need to succeed in frontline NHS systems.
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We specialise in bridging the gap between regulatory approval and real-world prescribing. With deep expertise in EMIS, SystmOne, formulary pathways, and NHS infrastructure, we help brands see exactly how — and if — their product is accessible in general practice.
Whether you’re launching a new medicine, introducing a new pack size, or scaling a digital health tool, our services are built to move with you — fast, lean, and always grounded in what matters to clinicians and patients.
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